For many in the "mainstream media", as bloggers call us, weblogs are at best a nuisance and at worst dangerous.They are seen as the rantings and ravings either of the unbalanced or the tedious.
My experience over the past few months has led me to an opposite conclusion.
I regard the blogosphere as a source of criticism that must be listened to and as a source of information that can be used.
The mainstream media (MSM in the jargon) has to sit up and take notice and develop some policies to meet this challenge.
Most big organisations, whether in news or in business, have no policy towards blogs.
They might, as the BBC has, develop a policy towards their own employees setting up such sites (no political opinions etc), but they have nobody monitoring the main blogs and have little idea how to respond to any criticism on them.